Executive Summary

This report is signed to mainly touch on the public relations and management issues that are affecting a company. This report will majorly look into the Boeing company one of the largest defense contractor and aerospace parts manufacturing company worldwide as they have the following from the society and they are market leaders in their industry. They are known for their high standards in all sectors and even in the numerous scandals they have found themselves in many years, they have always managed to stay afloat. Even though manufacturing section is majorly done and completed in the United States, the company has numerous offices all over the world to cater for the customers who are not from the United States of America. Due to the huge network of people required for the success of their company and the distribution of their product, the company faces several management and public relations.

This paper is divided into three major section sand each addresses a different topic. The first section of the report will look into three major management concerns that highly affect Boeing: sustainability, diversity, management, and employee turnover rate. It will investigate the reason for the concerns and try to find solutions for the company to reduce chances of the issues cropping up in the future again.

The last part of the report will look thoroughly into the problems and come up with a guide as to what can be done in a bid to reduce the occurrence of the issues in the future by the company. A good example of such is the development of a compensation plan for the employees in order to boost their productiveness and effectiveness at work thus reducing the employee turnover rates. This will also require the input of the employees to understand the activities that will be best for their motivation between promotions, cash prizes or points that one can redeem for different thigs within the organization. Tackling the issue of diversity is usually tough for most companies, but the company should diversify the employees by ensuring that they have hired talent from all around the world to work at different sections of the company. One of the best way to ensure they do this is by offering scholarships to marginalized societies and absorbing them within the organization. Additionally, the entire company should uphold al rules set out on human rights for equal opportunities. This will be translated into upheld procedures and policies by the management that make sure that grievances are handled, employee relations as well as equal opportunities are offered to all employees to ensure transparency is upheld in the workplace. In terms of sustainability, Boeing must ensure that they have instilled the concept in all parts of the business to make sure they are accepted and successful world over. First, the company should be able to come up with green sections in their operation to ensure their products are eco-friendly thus minimizing their contribution to the global warming that is currently having a negative effect on the environment. This program will be effected in all parts of the business thus the employees need an education of the changes thus a program should be created to address it. This will be translated into the need for new products that specifically features this case by Boeing. Their products must be energy efficiency thus a design assessment must be conducted.

Introduction

At Boeing, efficiency is one of the most important parts that the corporation is putting up as a corporate goal. This will be achievable if the workforce is efficient and diversified as the employee turnover rate will reduce considerably and there will be a favorable corporate culture in place. This efficiency ca only be successful if the organization makes a decision to makes their business open, improve their communication channels with both the employees and management as well as ensure that they have a balanced work life.

Public relations is an important of an organization as it ensures that the communication channels between an organization and within an organization are effective. One of the most important relations for the organization to consider is with the government. In order for Boeing to succeed in business, they have to put into place a plan for communication and management that will be strictly followed for top-notch results. This will make sure that the company has developed lasting and effective relationships with the outside world as well as improve their reputation. This can be successful if the changes in their external environment are closely monitored and the company moves with it. Communication must also be effective for the employees as they must understand its importance in maintaining the company’s reputation and ensures it is capable of reaching its goals. The workforce structure needs a reshuffle to make sure required information is exchanged effectively and the correct communication channels are decided upon such as memoranda, presentations, websites, meetings and presentations.  All key groups within the organization are involved in the planning phase. Issues concerning management need to be addressed for the company to move forward as initiatives and strategies to overcome them must be developed.