Analysis of Infographics:
Information presented in visuals can be used to draw readers to the information for educational purposes or to specific position on the information in order to persuade the viewer that said position is the best position. The infographics analyzed were ‘Plastics Breakdown’ from the One World, One Ocean website as well as the infographic on landfills from the Metro UK website. The infographics both show an argument against waste within the world with influence from the rhetorical appeals of pathos, logos, and ethos.
From the perspective of ‘Plastics Breakdown,’ there is an emphasis on marine life and the ocean as the website’s name would imply. It uses illustrations of marine life affected by plastic pollution in the ocean to appeal to pathos, while it also includes statistics ad scientific findings to appeal to ethos and logos.
Within the infographic on landfills in the United Kingdom it shows a stronger focus on the statistics of landfills and how recycling can impact those numbers. It shows its appeal to logos by making statistical portions more visible, to ethos by showing clear and professional aspects of how landfills impact the earth, and to pathos by putting emphasis on how it impacts humans through its influential choices in photographs.