Trader Joe is among the longstanding American grocery store chains. Built within the fabric of the organization’s strategy is an elaborate corporate social responsibility framework. A more significant portion of the responsibility, as noted in the 2019 report, concerns sustainability and the green economy. The war against plastic in the company began in 2018 when the target was over 1 million pounds of the material. According to Trader Joe’s (2019), all the Styrofoam trays for fresh meat packaging will be replaced with recyclable PET1 trays. The report further indicates that the company will step up its campaign in this fiscal year by expanding their target to involve the eradication of 4 million pounds of plastic from all its locations across the nation.
External stakeholders value the company because of, among other reasons, its environmentally responsible business model. Sustainability is becoming a significant topic in business, giving rise to such concepts as the green economy. Consequently, customer preferences are rapidly changing to environmental conservation. All stakeholders want to associate with a company that encourages ecological protection, which is considered a modern service to humanity. This aspect means that companies like Big Joe’s have become a darling of many environmentally-conscious clients. Such an influx also comes with brand loyalty from the good reputation.