Marketing

Channel images and brand images play an essential role in marketing.  Channel images and brand images determine whether customers will like a product or a brand.  Hence marketing with both brand and channel images decide the success of a brand product.  Perception and characteristics that consumers relate with a specific product is the brand image. On the other hand perception and features that consumers relate to distribution channel mainly is the channel image.  Both channel and brand images are associated through there difference is that they base on diverse things.  The two marketing concepts should be considered appropriate by any marketer who is willing to adopt effective advertising strategy.