Question One
The effect of intangibility is that the clients cannot easily experience the service through the senses. Therefore, a marketer needs to develop a strong brand to make a service seem tangible. Furthermore, customers conclusion depends on what they can experience and touch, for example, company’s website, employees etcetera.
Inseparability comes in that the customer cannot enjoy the service until they consume it. That is, for it to be consumed it must be produced at the same time and is inseparable from its provider. The marketer, therefore, needs to pay attention to the role of human service providers to customer’s experience.