Stakeholder analysis
Stakeholder | Power/interest | Positive impact of globalization | Negative impact of globalization |
Employees | pay Conducive work environment Decision making Job security | Increased standard of living Professional aspiration Social awareness | Low payment Unemployment Violation of workers right
|
Managers/directors | Status Pay Job Security Bonus pay | Creation of foreign investment Creation of foreign trade Cross cultural management Global market
| Job insecurity Fluctuation in prices Unemployment
|
Customers | Quality products Affordable price
| Increased awareness of foreign culture Consumerism Exchange of technology | Loss of local culture Fluctuation in prices |
Stakeholders are people who have a positive or negative interest in an organization. Stakeholders with positive interest can make an organization deliver intended results. The viability of company products is maintained with good results delivery. Example of stakeholders includes community, consumers, investors, government, and workers. Besides, the three most important stakeholders in a company are workers, consumers, and shareholders. Performance of an organization directly affects the stakeholder (Munir, Linåker, Runeson & Regnell, 2017). This essay will review the impact of power and interest and the impact of globalization on each stakeholder.
Modern companies have adopted the idea of social responsibility within their organizations. Organizations feel responsibility for the interest of the community. Sony company follow this philosophy to bring effective changes to their stakeholder's lives. The company participate in community events and even do donations that benefit the society. When a Sony contribute positively towards the society, the impact is community loyalty to the company.
Question 2
Competitive positioning map analysis
Company products | More engaging | Less fun factor |
Laptops | ü |
|
iPod touch | ü |
|
Reader |
| ü |
iPad | ü |
|
Phones |
| ü |
PlayStation | ü |
|
Competitive positioning is a way of creating the value of a company's market. The maps base on consumer perception. The maps indicate where available products and services positioned. Structured map of a company will enable its consumers to buy more products.