The term ‘junk food’ is a pejorative denotation for cheap food with extremely high levels of fat or sugar and calories, and fewer minerals, fibre or vitamins (Moss, 2013). Hamburger, French fries, pizza, donuts and fried chicken are some of the most common fast foods. The recent past has seen an unprecedented rise in the popularity of junk foods. The ‘fast food’ industry is living up to its name; growing just as fast. However, it is not a mystery why many people prefer junk food to the healthy alternatives. Its price, first, is the major cause of its incessantly burgeoning appeal especially given the current economic situation. Junk food is cheap and readily available in the growing number of outlets in comparison to fruits and vegetables (McWilliams, 2014). The low prices have stemmed from the stiff competition in the fast food industry in the face of the growing junk food craze. Every vending machine sells sodas and snacks even in the grocery stores, thus, easing access to junk foods. Besides, it is tasty. Fast food is replete with comparably high levels of salt, sugar, and fats which enriches their taste. In comparison, people consider vegetables to be somewhat bitter and tasteless (Poti, Duffey & Popkin, 2013). Junk food is also addictive. It is challenging to shift from eating junk to healthy foods given the wide gap in taste and prices. Biologically, it is speculated that frequently munching on junk foods induces certain changes in particular brain neurochemicals in the same manner as drugs (Poti et al., 2013). Finally, low blood sugar level creates the yearning for junk food. Hypoglycaemia (low blood sugar level), creates a craving for sweet foods. The first alternative that comes to mind, in this case, is junk food given that most of the have high sugar content.